Here at RTIC, we believe that everyone deserves to enjoy the outdoors, with affordable hard working gear they can count on. That’s why we make Hard Coolers, Drinkware, and Outdoor Gear with three things in mind: Quality, Ice Retention, and Affordability. In 2014, RTIC was founded in Katy, Texas on the belief that high-quality coolers shouldn’t cost a whole paycheck. Today, our small, experienced team has taken that good sense and applied it to a whole range of durable outdoor gear made for smart people who know a great deal when they see one. Not only do we treat your money like it’s our own, but we personally use our products on a daily basis–testing them, trying them, and improving them every day.